Copywriter Susan Murphy:
Capabilities

Susan Murphy specializes in developing marketing content for professional services and technology companies. She has experience writing a variety of deliverables to support a range of sales and marketing goals:


Your Marketing Goals Susan Murphy’s Capabilities
Generate awareness and interest among current and prospective clients
  • Marketing collateral (company overview brochures, solution brochures, product brochures, data sheets, industry briefs)
Educate and motivate your sales team
  • Sales guides
  • Newsletter articles
  • Scripted PowerPoint presentations
Build and strengthen your credibility in the marketplace
  • Thought leadership pieces (white papers, point of view papers, feature articles)
  • Credibility pieces (case studies, success stories, client profiles)
Build or improve your Internet presence
  • Web copy development or enhancement
  • Landing page copy
  • E-newsletter articles
  • Multimedia scripts
Ensure the clarity, quality, and usability of research reports
  • Editing
  • Supporting launch materials (client emails, scripted presentations, social media content about the research)